Why Kajabi’s Branded Mobile App Is One of the Most Underrated Growth Tools for Online Businesses
Jan 13, 2026
This is the first in a multi-part series where we will explore the Kajabi branded mobile app in depth. Here, we are starting with the big picture and the most important factors to consider if you are deciding whether this feature is worth adding to your Kajabi account for your business.
The Branded App Is Not Just Content Access
The standard Kajabi app makes it easy for users to access courses, communities, and libraries on the go. The branded mobile app goes far beyond that.
With the branded app, you are able to create a fully customized and curated experience for your audience. Just like designing a website with intentional pages and pathways, you can design your app with purpose. Screens can be built for specific goals, audiences, or stages of the customer journey, all using Kajabi’s intuitive drag-and-drop interface.
There is no need for developers, no custom coding, and no five-figure app builds. Many entrepreneurs spend thousands of dollars creating standalone apps. Kajabi allows you to create one inside the platform you are already using.
Custom Screens and Personalized Experiences
One of the most powerful features of Kajabi’s branded mobile app is the ability to create custom and variant screens.
Variant screens allow you to show different content to different users based on tags, products owned, or membership level. A free user can have a completely different experience from a paying client, all within the same app.
This opens the door to personalized journeys that feel intentional and thoughtful. You are no longer delivering one-size-fits-all content. You are guiding each user through an experience that meets them where they are.
The App Is My Favorite Lead Generation Tool
This was the moment that changed everything for me.
The branded mobile app is not just a delivery tool. It is one of the most powerful lead generation assets you can leverage.
Today’s audiences crave experience over funnels. They want depth, connection, and value before they commit. With a branded app, you can invite prospects into a free version of your app where they can explore content, access bonuses, and engage with your brand in a meaningful way.
Free users see one version of the app. Members see another. Clients see something else entirely. All of this happens automatically, based on how Kajabi already tracks your audience.
And the cost? Roughly two hundred dollars a month for a marketing and engagement tool that lives on your audience’s phone. For me, it’s worth every penny.
A Brand That Travels Everywhere With Your Audience
Your app becomes a living extension of your brand. Your voice, vision, and values travel with your audience everywhere they go. That level of visibility and connection is incredibly difficult to replicate with traditional funnels or social media alone.
If you want to see how this works in action, I invite you to download our free NorthStar Directive app. Inside, you will find our Monetize with Kajabi in 7 Days or Less series, bonus resources, worksheets, checklists, and access to our free community of Kajabi users and entrepreneurs.
Where to Start and What’s Coming Next
Customization is one of Kajabi’s greatest strengths, but it can also feel overwhelming. The question becomes, where do you even begin?
That is exactly what we will cover in the next video in this series. I will walk you through how to plan your app, decide when to use variant screens, and design your experience while Kajabi guides you through the backend setup with Apple and Google.
Be sure to subscribe, download the app, and join us in the community so you can experience Kajabi’s branded mobile app for yourself.
And sometimes just having a place to ask questions every week in our live coaching sessions, share your wins in the supportive community where you feel less isolated, or find inspiration in our deep dive curriculum is all the difference you need to build momentum and start seeing massive shifts.
I'll look forward to welcoming you inside.
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