Your Most Valuable Asset - What it Is and Why it Matters
Nov 23, 2025
The One Asset More Valuable Than Time
If you ask most entrepreneurs what their most valuable asset is, you’ll hear answers like time, money, relationships, or health. And while all of those are undeniably important, there’s one resource that determines the quality — and effectiveness — of every one of them:
Your energy.
You can have hours blocked on your calendar, all the right tools, a supportive community, and even the motivation… but if your energy is depleted, stressed, scattered, or exhausted, none of those resources can be used effectively.
Energy is the true currency of productivity.
It determines your creativity, your clarity, your decision-making, your patience, and even your confidence as an entrepreneur. When your energy rises, everything in your business rises with it. And when it dips… you feel the consequences everywhere.
Why Time Isn’t Enough
Most entrepreneurs obsess over time management — planners, schedules, calendars, timers, productivity hacks. But...
You don’t need more time. You need more usable energy within the time you already have.
Think about it:
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Two hours of high-quality, focused energy can accomplish more than eight hours of distracted half-effort.
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A 30-minute power session with clarity beats a full day spent feeling overwhelmed.
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Five minutes of inspiration often leads to more progress than hours of pushing through burnout.
Without energy, time is an empty container.
The Energy–Momentum Connection
This is something I’ve personally experienced many times. I’ve sat down at my desk with the perfect setup — a fresh drink, time blocked off, a clear agenda — yet the moment I tried to start, my mind felt foggy, my motivation felt low, and everything felt heavy.
Why?
Because my energy was depleted.
Not my time. Not my capability. Not my vision.
My energy.
When your energy is low, it becomes difficult to focus, create, troubleshoot, or stay consistent.
And the moment your energy drops, momentum drops right along with it.
The Power of “Bookending Your Day”
One of my favorite strategies — taught to me by one of my own coaches — is something called bookending your day and your week.
It simply means:
- Start your day (or week) with something that replenishes you
- End your day (or week) with something that grounds you
These bookends serve as anchors for your energy.
For me, that might look like:
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Journaling
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Spending time in nature
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Taking a walk
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Enjoying quiet moments with my horses
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Gardening
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Reflecting before closing my laptop
These moments aren’t luxuries — they’re essential. They’re what allow me to show up with clarity, calm, and creativity.
When you intentionally replenish your energy, you don’t just feel better — you perform better in your business.
Energy Management Is Business Management
If you want sustainable business growth — not just short-term spurts of progress — energy management must become part of your business strategy.
Ask yourself:
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What drains my energy the fastest?
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What fills it back up the quickest?
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What small adjustments can I make to support my energy daily?
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How can I “bookend” my days with things that nourish my mind, body, and soul?
Remember, you are the engine of your business.
Protecting your energy is protecting your success.
Time is valuable. But energy is priceless.
And when you learn to manage, protect, and replenish that energy, every area of your business improves — from your creativity and marketing to your productivity and purpose.
🎧 Listen here then download our free NorthStar Directive App to catch this week’s Insight, plus access to all previous episodes that will help you stay inspired, flexible, and focused in your business.
Deeper Dive
If you’re ready to align your strategy with your energy and build a business that supports the life you want, explore the Conversion Code Coaching Program — where we help entrepreneurs find clarity, momentum, and joy in the journey.
Because building a successful business requires a balance of energy, mindset, strategy, tech confidence, and marketing savvy, all covered in depth inside.
And sometimes just having a place to ask questions every week in our live coaching sessions, share your wins in the supportive community where you feel less isolated, or find inspiration in our deep dive curriculum is all the difference you need to build momentum and start seeing massive shifts.
I'll look forward to welcoming you inside.
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