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The Funnel Perspective Most Entrepreneurs Forget
After spending three days teaching our Fix Your Funnel Masterclass, one idea kept rising to the surface again and again:
The most important perspective in your funnel is not yours. It is your prospect’s.
As business owners, we naturally build from what we know.
We know what our program does. We know why it is valuable. We understand the terminology we use, how our website is organized, why we created each lead magnet, and where every link is supposed to lead.
Our audience does not have that context.
They experience our business one interaction at a time.
That difference in perspective can create some of the most important gaps in the entire client journey.
Your Prospect Only Sees the Step in Front of Them
You may be able to visualize your entire funnel from beginning to end.
Your prospect cannot.
They may first encounter a social post, an ad, a podcast interview, a YouTube video, or something someone shared with them. At that moment, they are not thinking about your funnel architecture or the brilliance of your program.
They are asking much simpler questions.
Does this apply to me?
Do I understand what this person is talking about?
Do I trust them enough to keep listening?
What happens if I click?
Is taking this next step worth my time?
Every interaction either answers those questions clearly or adds another small layer of uncertainty.
And enough uncertainty eventually becomes friction.
Why Building From Your Own Perspective Creates Gaps
One of the challenges of becoming an expert is that you eventually forget what it felt like not to know what you know now.
A concept that feels obvious to you may be brand new to someone else. An instruction that seems perfectly clear may leave a new prospect wondering what they are supposed to do.
This is why funnels sometimes fail even when every technical piece appears to be working.
The page loads.
The automation fires.
The emails are delivered.
The checkout works.
Technically, nothing is broken.
But somewhere in the experience, the prospect becomes confused, loses interest, or no longer understands why moving forward matters.
That is a client journey gap.
Think Journey, Not Funnel
I talk frequently about looking at a funnel as a journey because the word “funnel” can make us think primarily about systems and technology.
Your audience is not experiencing a system.
They are experiencing a relationship.
They move from mild curiosity to deeper awareness, then trust, engagement, decision, purchase, onboarding, and ultimately the transformation you promised.
When you visualize that entire journey, it becomes much easier to identify where the experience is smooth and where something is missing.
This is one reason I have used visual client journey mapping with private clients for years. Once you can actually see every step laid out in front of you, gaps that were previously invisible suddenly become obvious.
You may discover an invitation that comes too early, a missing follow-up, a confusing page, or an onboarding step that assumes too much.
The funnel becomes easier to improve because you are no longer looking at disconnected assets. You are looking at an experience.
One of the simplest exercises you can do is temporarily forget everything you know about your own business.
Pretend you have never heard of your company.
You do not know what the program includes.
You do not know your terminology.
You have never consumed your content.
Then begin where a new prospect might begin.
→ Visit your website.
→ Look at it on desktop and mobile.
→ Read the headline.
→ Click the call to action.
→ Opt into your lead magnet.
→ Open the emails.
→ Follow every link.
→ Move through the experience exactly as your prospect would.
As you do, ask yourself:
⭐ Is it immediately clear who this is for?
⭐ Does the prospect understand what problem I help solve?
⭐ Is the next step obvious?
⭐ Am I asking them to know something they have not learned yet?
⭐ Where might they feel confused, skeptical, or uncertain?
⭐ Does every step naturally prepare them for the one that follows?
You may be surprised by what you notice.
Clarity Matters More Than Cleverness
We sometimes put unnecessary pressure on ourselves to make funnels impressive.
Beautiful design matters.
Professionalism matters.
Strong messaging matters.
But clarity matters more.
A clever headline that leaves your audience confused is less effective than a straightforward one that makes the right person immediately think, “That is exactly what I need.”
An elaborate funnel does not outperform a simple one merely because it contains more steps.
The best client journey is the one that helps the right person clearly understand where they are, what comes next, and why continuing the journey makes sense.
One of the reasons I continue revisiting my own funnels is that familiarity creates blind spots.
I can build something carefully, review it multiple times, and still discover later that I was looking at it through my own knowledge instead of through the eyes of someone encountering NorthStar Directive for the first time.
That is not failure. It is refinement.
Our businesses evolve. Our audiences evolve. Our offers evolve. The client journey should evolve with them.
Stepping back periodically and asking, “What does this feel like for them?” is one of the simplest ways I know to keep improving.
Choose one part of your current client journey and experience it as a brand-new prospect.
Do not try to audit everything at once.
Start with your website, your primary lead magnet, or your most important funnel.
Slow down enough to notice where the experience feels clear and where it requires assumptions.
Then choose one gap to improve.
Sometimes a small change in language, navigation, timing, or communication can create a significantly smoother journey.
Catch the Fix Your Funnel Replays
If you joined us for the Fix Your Funnel Masterclass, the replays are available now, and I encourage you to go back through them while access is still open.
If you missed the live sessions, you can still register this week and watch the replays before we close things down.
Inside the masterclass, we go much deeper into viewing your funnel from your own perspective, your prospect’s perspective, and the perspective of the client journey itself so you can identify where the gaps are and understand what to improve next.
Your prospect does not need a perfect funnel. They need a clear path.
And sometimes the best way to create one is simply to step outside your own perspective long enough to see the journey through theirs.
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margin-left: 0px; } #block-1784552123835 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1784552123835 { margin-top: -10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1784552123835 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1784552123835 { text-align: center; } } #block-1577982541036_0 .btn { margin-top: 1rem; } .awesomecontainer { background: ; h1, h2, h3, h4, h5, h6, p, ul, li, .block-type--table table {color: ;} padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } .awesomecontainer .row { -webkit-box-align: flex-start; -ms-flex-align: flex-start; align-items: flex-start; } .awesomecontainer .row .block-type--accordion { align-self: flex-start; }
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