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Entrepreneurs aren’t strangers to self-doubt, but there’s one specific form of doubt that has a way of sneaking in quietly, even among the most seasoned business owners: imposter syndrome.
It doesn’t matter how long you’ve been in business.
It doesn’t matter how many clients you’ve helped.
And it certainly doesn’t matter how put-together your life may look from the outside.
Imposter syndrome can still show up — especially during seasons of growth.
In this week’s Insights & Business Builders episode inside the NorthStar Directive App, Rebecca takes you behind the scenes of what imposter syndrome actually is, why it appears at the most inconvenient times, and how to keep moving forward even when your confidence wavers.
Why Imposter Syndrome Sneaks Up on Us
Imposter syndrome isn’t tied to your qualifications. It’s tied to your expansion.
It often shows up when you’re stretching, leveling up, or stepping into a bigger version of yourself.
From new offers to launches, visibility, pricing changes, and leadership roles, imposter syndrome arrives right when you’re taking the next step forward.
And contrary to how it feels in the moment, this isn’t a sign that something is wrong…
It’s a sign that something is evolving.
One of the most important parts of this episode is understanding that imposter syndrome tends to appear:
- When you’re about to do something new
- When you’re stepping into more visibility
- When you’re raising your prices or expanding your offer
- When you’re being called into a bigger version of yourself
In other words, imposter syndrome is often a milestone of growth.
Imposter syndrome isn’t a weakness — it’s part of the entrepreneurial path.
And you don’t have to navigate it alone.
Experience the full audio inside the NorthStar Directive App, and if you want supportive structure as you grow, explore the Conversion Code Coaching Program for deeper guidance, clarity, and community.
Deeper Dive
If you’re ready to gain confidence and clarity on how best YOU can market to attract your best audience, join us inside the Conversion Code Coaching Program.
You’ll learn how to design a marketing system that connects deeply with your audience, drives consistent sales, and scales with confidence.
Because great marketing is so much more than just posting on social media or paying for ads. It's a client journey experience, designed to build connection so your audience chooses YOU.
And sometimes just having a place to ask questions every week in our live coaching sessions, share your wins in the supportive community where you feel less isolated, or find inspiration in our deep dive curriculum is all the difference you need to build momentum and start seeing massive shifts.
I'll look forward to welcoming you inside.
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