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As entrepreneurs, we spend a lot of time thinking about what we want, like more leads, more sales, more clarity, more results. But there’s a hidden cost to living in “want” mode. It keeps us anchored in what we don’t have. It feeds frustration, comparison, and resistance… and ironically, it pushes us further away from the very outcomes we desire. In this week's Insights & Business Builders episode inside the NorthStar Directive App, we explore how gratitude is far more than a feel-good concept but rather a powerful strategy that impacts your energy, your
momentum, and your ability to grow. Drawing inspiration from a message shared by one of my mentors, this episode reframes gratitude not as a passive virtue, but as an active, business-transforming practice.
Why Entrepreneurs Struggle With Gratitude
Entrepreneurship is full of highs and lows. We celebrate the big wins but quickly move on to the next goal. We notice what isn’t working faster than what is. We compare ourselves to others. We worry about timelines and outcomes.
Gratitude becomes difficult not because we’re ungrateful, but because our attention is constantly being pulled toward what we’re building next, not what we’ve already created.
This creates a “gap-thinking” mindset: focusing on how far we still feel from the future we want.
Gratitude Begins with Acceptance
One of the powerful messages shared here is that gratitude doesn’t start with celebration, instead it starts with acceptance.
Acceptance of the moment. Acceptance of your reality.
Acceptance of the challenges. Acceptance of the discomfort.
Not resignation. Not giving up.
Entrepreneurs often resist challenges, problems, slow patches, or imperfect results, believing they shouldn’t happen.
But challenges are baked into the business model.
Growth demands them.
Every new level introduces new friction.
Gratitude begins when you stop fighting the fact that your path includes obstacles.
The Power of Perspective
Your business right now, even with its challenges, is something you once hoped for.
Even the problems you face today come with the privilege of the business you built.
Someone out there would love to have the audience you have…
the clients you have…
the ideas you have…
the opportunities you have…
the platform you have…
the freedom you have…
Gratitude doesn’t invalidate your challenges. It reframes them.
It shifts your identity from:
“I’m struggling” to “I’m growing.”
How Gratitude Affects Your Results
Gratitude impacts your business in three important ways:
1. It shifts your frequency.
You attract from the energy you hold. Gratitude opens the door for more, while lack closes it.
2. It restores momentum.
Resistance is heavy. Gratitude lightens the load and helps you move forward again.
3. It increases clarity.
When you stop focusing on what’s missing, you can finally see what’s working and build from it.
Gratitude isn’t just emotional. It’s strategic.
A Client Story: When Gratitude Changed Everything
Here’s an example you may be able to relate to. I had a client frustrated that only five people joined her launch. In the moment, she saw failure. But when she shifted into gratitude, she recognized something completely different:
Five people trusted her.
Five people believed in her message.
Five people said YES.
That mindset shift changed her energy and her next launch doubled.
Same strategy.
New perspective.
Bigger results.
Here’s Your Challenge This Week
Take inventory of your business from a place of gratitude, not lack.
Ask yourself:
1. What small wins can I acknowledge today?
2. What progress have I made that I’ve unintentionally minimized?
3. Where can I release resistance and step into acceptance?
4. What parts of my business did I once dream of having?
Write these down. Let them land.
Because gratitude isn’t passive. It is the frequency of receiving.
Gratitude shifts your identity, your energy, and your capacity to grow.
It reminds you that momentum isn’t only found in doing. It’s found in how you show up.
Deeper Dive
Listen to the full message inside the NorthStar Directive App, and if you want deeper support as you grow, join us inside the Conversion Code Coaching Program where clarity, strategy, and aligned energy come together to help you create meaningful momentum.
And sometimes just having a place to ask questions every week in our live coaching sessions, share your wins in the supportive community where you feel less isolated, or find inspiration in our deep dive curriculum is all the difference you need to build momentum and start seeing massive shifts.
I'll look forward to welcoming you inside.
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padding-left: 15px; } @media (min-width: 768px) { #block-1765262803046 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765262803046 .block { padding: 0px; padding-top: 20px; padding-right: 25px; padding-bottom: 20px; padding-left: 25px; } } @media (max-width: 767px) { #block-1765262803046 { text-align: center; } } #block-1765262803046 .feature__image, [data-slick-id="1765262803046"] .feature__image { width: 150px; border-radius: 4px; } #block-1765263082091 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765263082091 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1765263082091 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765263082091 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1765263082091 { text-align: center; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1765249630714 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765249630714 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1765249630714 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765249630714 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1765249630714 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1765270167052 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765270167052 .block { border: 4px black; border-radius: 0px; padding: 0px; padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1765270167052 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765270167052 .block { padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1765270167052 { text-align: ; } } #block-1765270167052 .block { display: flex; justify-content: flex-start; } #block-1765270167052 .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1765270167052 .image__image { width: 100%; } #block-1765270167052 .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1765270167052 .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1765270167052 .block { display: flex; justify-content: flex-start; } #block-1765270167052 .image__overlay { opacity: 0; } #block-1765270167052 .image__overlay:hover { opacity: 1; } } #block-1765249769253 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765249769253 .block { border: 2px dashed #37012c; border-radius: 4px; background-color: #f8f6f4; padding: 0px; padding: 0px; padding: 0px; padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } @media (min-width: 768px) { #block-1765249769253 { margin-top: 20px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765249769253 .block { padding: 0px; padding: 0px; padding-top: 30px; padding-right: 40px; padding-bottom: 30px; padding-left: 40px; } } @media (max-width: 767px) { #block-1765249769253 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1765268973669 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765268973669 .block { border: 4px black; border-radius: 4px; background-color: #5e2441; padding: 0px; padding: 0px; padding: 0px; padding-top: 1px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; } @media (min-width: 768px) { #block-1765268973669 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1765268973669 .block { padding: 0px; padding: 0px; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; } } @media (max-width: 767px) { #block-1765268973669 { text-align: center; } } #block-1759760898555 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1759760898555 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1759760898555 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1759760898555 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1759760898555 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1759761063132 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1759761063132 .block { border: 4px black; border-radius: 0px; padding: 0px; padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1759761063132 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1759761063132 .block { padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1759761063132 { text-align: ; } } #block-1759761063132 .block { display: flex; justify-content: flex-start; } #block-1759761063132 .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1759761063132 .image__image { width: 100%; } #block-1759761063132 .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1759761063132 .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1759761063132 .block { display: flex; justify-content: flex-start; } #block-1759761063132 .image__overlay { opacity: 0; } #block-1759761063132 .image__overlay:hover { opacity: 1; } } #block-1759761073998 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1759761073998 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1759761073998 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1759761073998 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1759761073998 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1759761073998 .btn, [data-slick-id="1759761073998"] .block .btn { color: #f8f6f4; border-color: #37012c; border-radius: 30px; background-color: #37012c; } #block-1759761073998 .btn--outline, [data-slick-id="1759761073998"] .block .btn--outline { background: transparent; color: #37012c; } .awesomecontainer { background: ; h1, h2, h3, h4, h5, h6, p, ul, li, .block-type--table table {color: ;} padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } .awesomecontainer .row { -webkit-box-align: flex-start; -ms-flex-align: flex-start; align-items: flex-start; } .awesomecontainer .row .block-type--accordion { align-self: flex-start; }
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