Fix Kajabi Deliverability and Stop Your Emails from Going to Spam
Jan 08, 2026
If your Kajabi emails are landing in spam or disappearing altogether, here is the good news. The problem is not Kajabi.
It is your email settings.
After more than a decade of using Kajabi for both prospect and client communication, I consistently see open rates above 50%, often reaching 65% or higher, with click rates between 10% and 18% percent. That level of performance would not be possible if Kajabi emails were automatically sent to spam.
Email providers like Gmail, Yahoo, and Outlook do not care what platform you use to send email. They care whether your domain is authenticated and trustworthy. If it is not, their systems are designed to protect users by limiting or blocking delivery.
The One Kajabi Decision That Impacts Deliverability
In Kajabi, under Settings and Marketing, you can choose between two options for sending email.
Option One: Use Kajabi’s Sender Reputation
With this option, Kajabi sends emails on your behalf using kajabimail.net. This requires no DNS setup and allows you to benefit from Kajabi’s established sender reputation. Many experienced entrepreneurs, including those with six and seven-figure businesses, still use this setting successfully.
Option Two: Send Email From Your Own Domain
This option allows your emails to come directly from your domain. While this can build long-term trust and brand recognition, it requires proper domain authentication. This means setting up SPF, DKIM, and DMARC records correctly.
What SPF, DKIM, and DMARC Actually Do?
Stay with me. This is less confusing than you think.
SPF tells email providers which platforms are allowed to send email on behalf of your domain.
DKIM adds a digital signature that verifies the email was not altered in transit.
DMARC specifies how inbox providers should handle emails when SPF or DKIM verification fails.
When these records are configured correctly, inbox placement improves dramatically.
The Most Common Kajabi Email Mistake
You can only have one SPF record on your domain.
Many Kajabi users also use Google Workspace, Mailchimp, ConvertKit, or other email platforms. Each service instructs users to add its own SPF record. When more than one SPF record exists, SPF fails, and emails are far more likely to go to spam.
The solution is to combine all services into a single SPF record using multiple include statements.
How to Recover If Your Emails Are Already in Spam
If your email deliverability has already suffered, follow this recovery checklist.
- Test your emails using mail-tester.com before sending broadcasts.
- Check whether your domain is blacklisted using MXToolbox or Spamhaus.
- Pause emails to cold subscribers and focus on your most engaged audience.
- Avoid spam triggers such as all caps, misleading subject lines, image-only emails, or excessive promotional language.
- Send emails consistently to warm your domain over a period of 30 to 90 days.
Many businesses see significant improvements in open rates within days simply by correcting these issues.
Deliverability Is Only the First Step
Getting into the inbox is just the beginning. For email to actually grow your business, you must also get people to open your emails by connecting with your audience and using proven email strategies.
If you want deeper Kajabi training, email strategy support, and access to a private community of creators and coaches, I invite you to download the free NorthStar Directive app.
Inside the app, you will find Kajabi resources, Monetize with Kajabi in 7 Days or Less training, strategic bonuses, and a supportive community designed to help you grow with confidence.
Download the free NorthStar Directive app and get the support you need when you need it.
And sometimes just having a place to ask questions every week in our live coaching sessions, share your wins in the supportive community where you feel less isolated, or find inspiration in our deep dive curriculum is all the difference you need to build momentum and start seeing massive shifts.
I'll look forward to welcoming you inside.
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